19 episodes

Valor is a branding podcast in under five minutes. We discuss our thoughts on branding and its importance to our clients. Hosted by Trey Boden, Principal and Founder at Roar. www.createwithroar.com

Valor | Branding in Five Minutes Roar | Building Courageous Brands

    • Arts

Valor is a branding podcast in under five minutes. We discuss our thoughts on branding and its importance to our clients. Hosted by Trey Boden, Principal and Founder at Roar. www.createwithroar.com

    019: Pt.3 Why and when do customers need you most?

    019: Pt.3 Why and when do customers need you most?

    This week we finish up the brand positioning series by talking about the final two questions of a good position:


    Why do your customers need you?
    When do your customers need you the most?



    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 4 min
    018: Pt.2 Do you know who and where your customers are?

    018: Pt.2 Do you know who and where your customers are?

    ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar

    One of the critical components to a well-crafted brand positioning statement is the description of your ideal customer. In this episode, we take a look at what it takes to define who your customers are and where they are in the market. 

    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.




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    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 4 min
    017: Pt.1 Are You Positioned to Reach Your Ideal Customers?

    017: Pt.1 Are You Positioned to Reach Your Ideal Customers?

    ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar

    Over the next few episodes, we will be discussing Brand Positioning. Positioning is about determining what you do and who you do it for. It is a foundational branding concept that can increase your efficiency and revenue by communicating your unique value to your market.

    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 4 min
    016: The Tension Between Personal and Business Branding

    016: The Tension Between Personal and Business Branding

    In a recent clubhouse conversation, I had the opportunity to explore the tension between personal and business branding. How do creators build personal brands while also working for businesses that are brand-minded? How do we share platforms and empower each other to celebrate our contributions to the work we do together?

    ANNOUNCEMENT: Upcoming Free Webinar - Evaluate Your Brand Position | March 23, 1PM EST - Register at createwithroar.com/bpwebinar

    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 6 min
    015: Brand Communities

    015: Brand Communities

    What community do you belong to? This is a question that many brands are starting to consider as the next major step for creating brand loyalty and advocacy. 

    Download the 2022 Brandsweep at createwithroar.com/brandsweep

    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.


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    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 4 min
    014: Don't Under Estimate Your Branded Value

    014: Don't Under Estimate Your Branded Value

    In this episode of Valor. I recount a recent conversation I had with a client in the process of designing a one-pager. When was the last time that you held a piece of paper that had over $1 million of value? I think that if you really put your mind to it you'd realize that there are assets in your business that you hold every day that has that type of potential. The problem is we don't often think about it that way.

    Download the 2022 Brandsweep at createwithroar.com/brandsweep

    Submit a Topic Request - valor@createwithroar.com

    Connect with us on LinkedIn - https://www.linkedin.com/company/createwithroar/

    Thanks to Whitenight for our theme music. Check them out on Spotify.


    ---

    Send in a voice message: https://podcasters.spotify.com/pod/show/valor-branding/message

    • 4 min

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