Guest: Joe Williams - Co-founder of Keller Williams In this episode, Joe Williams, the co-founder of Keller Williams, sharing his incredible journey in the real estate industry. From starting in retail to becoming a pivotal figure in real estate, Joe's story is a testament to resilience, innovation, and the power of relationships. Mr. Williams delves into the origins of Keller Williams, discussing the challenges and opportunities that shaped the company into a global real estate powerhouse. He opens up about his personal journey, the early days of his career, and the strategic decisions that led to Keller Williams' disruptive approach to real estate brokerage. Discover the insights on: The foundational principles behind Keller Williams' success. Joe's unique entry into the real estate industry at just 19 years old. The impact of significant economic events on the real estate market and how Keller Williams navigated these challenges. The revolutionary business model that shifted the focus to empowering agents, transforming the traditional brokerage relationship. The importance of culture, leadership, and innovation in sustaining growth and adapting to changing market dynamics. Joe's insights are invaluable for anyone interested in the evolution of the real estate industry, the power of innovation in traditional markets, and the stories of perseverance behind one of the most recognized names in real estate.