Good content strategy on YouTube isn't about hacks and tricks. It's all about learning to think about your content the way YouTube thinks about it. When we align our content strategy with what YouTube wants to surface, it increases the likelihood that our content gets surfaced. One of the ways we can learn how YouTube thinks is to understand their story, both how and why they made certain decisions along the way. Like Comment, Subscriber: Inside YouTube's Chaotic Rise to World Domination by Mark Bergen: https://www.amazon.com/Like-Comment-Subscribe-YouTubes-Domination/dp/0593296346 Bloomberg Podcast on Video Creators: https://podcasts.apple.com/us/podcast/youtube-whisperer-guiding-creators-through-perilous/id1161880916?i=1000457267949  JOIN THE POD SQUAD AFTER-PARTY IN VOLLEY: We love answering questions, hearing your feedback, and discussing each podcast episode with you and hundreds of other creators in our video chat Volley space. Join us here: https://videocreators.com/podsquad LEAVE A VOICE MESSAGE: Have comments, reactions, questions, a YouTube tip to share, or just want to say hi? Leave a voice message for us and we may use it in an upcoming podcast episode. https://www.speakpipe.com/videocreators