VISIONS by Future Commerce Future Commerce

The world’s most recognizable brands employ artists and storytellers to preserve their legacy. Today, on Episode 2 of the second season of VISIONS, we're going live to the VISIONS Summit, recorded in June of 2023, in Chicago, and we'll listen in to our special guest, José Cabaço, the former Global Creative and Storytelling Director of Adidas and Orchid Bertelsen, the COO of Common Thread Collective and former Head of Innovation at Nestle Foods. Two experts who discuss the very real challenges we face in an ever more artificial world.

This season on VISIONS will explore the content of VISIONS: Volume IV by Future Commerce. VISIONS is an audio-visual Annual Trends report that examines the changes in culture and commerce and their impacts on the technology industry that serves them. VISIONS: Volume IV took place over three months, from April to June 2023, bookended by two events.

Today we go live to the first of those events at the Celeste Bartos Theater at the Museum of Modern Art in New York City, where we'll speak with a panel of modern culture reporters, foresight analysts, and media creators and ask them the question, “Where is the counterculture?”

The fight for our attention is key to understanding the modern media landscape, startup culture, capital allocation, and more importantly and ultimately, our economic system as a whole. Today we go live to the Visions Summit to ask the question, "Just how profitable can distraction be? And can we claw back any semblance of mindfulness without sacrificing prosperity?" Listen now!

Has the push for engagement over enlightenment led to a rise of insincerity from brands and the way they interact with the public? Should brands comment on controversial topics such as politics and how can they do so authentically without perpetuating this celebration of insincerity we see among us? This is a conversation that needs to be had because it affects all of us. Listen now!

How does looking around at what others are buying affect purchasing behavior and why does that matter? Why do companies have to be aware of their own tendencies to be tempted to keep up with the Joneses and how can they balance risk-taking and differentiation with also building on a secure tech stack?

How can brands differentiate themselves while remaining intuitive and familiar to consumers? Are your car, phone, or shoes an outward sign of your personality? What is leading to the trend of odd-ball, zany web designs?