Understanding how a shift in consumer mindset presents new opportunities to nutraceutical brands, and guidance for EU/UK brands looking to enter this market.
Accelerated through the pandemic, consumers in China are more dedicated to healthy ageing than ever before—including an increasing base of younger consumers proactively addressing prevention. Within the ageing category, inner beauty is a particular area of interest driving new launches in edible beauty products. Additionally, sleep and general anxiety management through dietary supplementation is seeing significant uptake. Tune into this podcast with Zarina Kanji, Tmall Business Development lead for Health and Wellness and Food and Beverage Brandshttps://www.alibaba.com (, Alibaba Group Europe), to learn more about:
How Chinese consumer attitudes toward ageing have shifted over the past few years, including through the COVID-19 pandemic
Defining healthy ageing and positioning the category for wider demographic appeal
Examples of UK and Nordic companies seeing success in the Chinese market
Key considerations for EU and UK-based nutraceutical brands looking to launch into China
Investigating how the nutraceutical industry can – and must – tackle the global issue of malnutrition.
The nutraceutical industry aims to provide more nutrition to more people, but worldwide 1 in 3 people in the world suffer from malnutrition. Ahead of her contribution to the sustainability...
A walk through the concepts and values of Corpsumer communications— when traditional B2B thought leadership meets B2C consumer communications.
As part of https://www.vitafoods.eu.com/en/welcome.html (Vitafoods Europe 2021), Gillian Fish, CEO at The 6AM Agency will share her expertise on the...
Unpacking the developments driving forward a trusted supply chain.
There’s increasing buzz around transparency as consumers and supply chain stakeholders alike push for full disclosure of ingredient origins and product manufacturing. But the definition of transparency for food supplement brands,...