Ayurveda, the science of life, connects body, mind and spirit; the botanical ingredients that form its foundation are now fuelling innovation across the global nutraceutical industry. Dr Muhammed Majeed, founder of https://sabinsa.com/ (Sabinsa), was recently recognized with an award from the Associated Chambers of Commerce and Industry of India as the ‘Father of Indian Nutraceuticals Industry’ and late last year received the Zandu International Oration award from the Indian Association for the study of Traditional Asian Medicine for ‘excellence in the field of biology and research on Ayurvedic products.’ Tune in to hear more about: How Sabinsa pioneered the introduction of standardised botanicals from India into the global market. The critical importance of scientific research to show efficacy Why standardisation was the key to opening the door to new markets Opportunities for the future of the India nutraceutical market Intellectual property as the foundation of consumer trust Formulating products for and communicating effectively with consumers For more content from Vitafoods Insights, make sure to check out our https://www.vitafoodsinsights.com/ (website). if you do like the show, make sure to subscribe and follow the Vitafoods Insights podcast. Feel free also to recommend the show to a friend that you think would enjoy it.