Join Sharavana Raghavan for the continuation of an enlightening conversation with Kiran Reddy, the visionary behind Sathyam Cinemas, as they delve deeper into the transformative strategies that shaped an iconic cinema brand. In this episode, Kiran discusses the aftermath of his decision to sell Sathyam Cinemas, reflecting on the dynamics of making choices that are right for the business but personally challenging. He shares insights on how he navigated the complexities of branding and marketing in a cluttered and often manipulative advertising environment. Listeners will explore: The ethical boundaries of marketing and the power of authenticity in advertising. How businesses can genuinely contribute to society rather than just sell products. The personal philosophy that drove Kiran to prioritise community enrichment over profit. Kiran also talks about the societal impacts of advertising, the role of a business in shaping societal behaviours, and how he used marketing as a tool to enhance rather than exploit consumer experiences. Tune in to the Vitral Tamil Podcast for a profound discussion that goes beyond business, touching on personal growth, societal values, and the subtle art of letting go. Listen now to understand how Sathyam Cinemas became more than a cinema but a catalyst for cultural pride and social reflection. Connect with us: Website: ⁠⁠Vitral Brand Expertise ⁠ Follow ⁠⁠Sharavana Raghavan on LinkedIn⁠.⁠ CREDITS Recorded at ⁠⁠Ting Studios⁠⁠ Producer: ⁠LK Vignesh⁠ Editor: ⁠Arul Gnanasekaran⁠ Music from: #Uppbeat | License code: CIBMYAVOQXE2IUDD