SuperBlog is a creative blogging contest creating a communication bridge between bloggers and businesses. It gives bloggers the opportunity to prove their skills as online communicators and allows brands to communicate to and via bloggers. Thus SuperBlog aims to support bloggers become professionals and help brands to identify proficient online communicators for their campaigns. In the 20th SuperBlog editions organized until now (2008-2020), more than 3000 competitors got enrolled, and almost 38,000 articles have been written.