In this episode of the Volunteer Nation, Tobi discusses how non-profit organizations can utilize psychology for volunteer retention strategies. She explains the importance of using positive social proof and emotive communication to encourage volunteers to keep coming back.  Tobi emphasizes the need to light up the brain by generating emotions, using clear contrast imagery, visually stimulating content, and focusing on beginnings and endings. She also highlights the two key mistakes organizations make when it comes to volunteer retention.  Full show notes: Episode 99. Volunteer Retention Strategies - Two Big Mistakes – Part 1 Thanks for listening to this episode of the Volunteer Nation podcast. If you enjoyed it, please be sure to subscribe, rate, and review so we can reach more people like you who want to improve the impact of their good cause. For more tips and notes from the show, check us out at TobiJohnson.com. For any comments or questions, email us at [email protected].