Google it or googling it does not provide authority answers. S.10 E.1 n.141 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. When you Google dig deeper. When you tell people to Google, give them a directive to seek truth over just popularity. This podcast is raw, real and true. Done in one take. This was unscripted and in the moment. Auphonic was used for levels and breath reduction. Still, one take. Errors,...

Artificial Intelligence Statement from FSG. How we use AI is the title of S.09 E.07 n.140 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In the wild west of new AI or artificial intelligence applications that are showing up more and more these days. It has become even more of a thing, while being around for years and year… but perhaps not as known to much of the public. To me, the positive side of Artificial...

What is a messaging and optics strategist? is the title of S.09 E.06 n.139 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. In short, my definition of a messaging and optics strategist is an individual that looks at the foundational, stability, security and marketing elements a brand, product, business or story. This focuses on the authenticity, authority, optics, psychology and perceptions of a brand, persona or...

Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. A shorter episode asking the listener to dig in a little deeper to those that are being pitched by coaches, consultants and strategists. Are most motivational and business coaches bad for you is the title of S.09 E.05 n.138 of the FSG Messaging and Optics Podcast, Wait What Really...

Amazon best selling book claims and the 16,000 book categories is the title of S.09 E.04 n.137 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK hosted by FSG Messaging and Optics Strategist Loren Weisman. Does it ever seem like there are way too many authors claiming to be best sellers of books you’ve never heard of” Have you noticed that some of these authors will spend a lot of time promoting a ranking but seem to have no skill win promoting the book it self? Also,...

More coaches on the sidelines than players on the field is the title of S.09 E.03 n.136 of the FSG Brand Messaging and Optics Podcast, Wait What Really OK. Lately, it feels like We have more coaches on the sidelines than players on the field. When it comes to coaches though, consider asking yourself... Are they supporting, strengthening, grounding and proving they have: the Authenticity and Authority... the Practices and Posture... the Stability and Security... the experience and...

Sharing opinions instead of trying to state facts may help is the title of S.09 E.02 n.135 of the FSG Brand Messaging Podcast, Wait What Really OK. In the times we are in, from the emotional to the psychological to the professional, moving to a foundation of opinion based engagement may help to connect over shouting facts. Especially when so many are choosing to present opinions as facts. In considering not only your intention, but also all that your messaging and content could be...

Curiously Curated Creations, Creatures, Tales and Messaging are covered in this discussion with Kristina Lucia on S.09 E.01 n.134 of the Brand Messaging Podcast, Wait What Really OK. Curiously Curated Creations from Kristina Lucia includes a children’s book series as well as a number of handcrafted crocheted animals and an array of art and other products. Kristina discusses with Loren about her journey so far and where it is heading. Brand messaging strategist Loren Weisman talks with...

An Individualized and inclusive approach to healthy eating is the topic and touch point for s8. E10. n133. of the Wait What Really OK brand messaging podcast. Dawn Tucci is a personalized and Inclusive Health Advocate. Below is Dawn’s information and her philosophy when it comes to food and wellness. “Growing up, I never had any psychological association with food, we just ate.” “Chocolate is not a problem till we make it a problem.” “It's not just the foods we eat but the way we think...

Is PEMF objectively proven or a subjective pseudoscience? The topic and touch point for s8. E9. n132. of the Wait What Really OK brand messaging podcast. PEMF Therapy has been on the scene for longer than some people realize, however with mixed messages, mixed signals and a series of very strong opinions mixed with the results and factual data, it is still not completely understood. Tim Daniels shares intelligence on the proven elements as well as some of the stereotypes and assumptions that...

Exploring and engaging autism with Doctor Todd Peter Levine is the topic and touch point for s8. E8. n131. of the Wait What Really OK brand messaging podcast. Todd is amplifying the stories and experiences of autism through an engaging format. Dr. Todd Peter Levine is the host of a new podcast called the Otherness Podcast. The show is exploring and engaging autism through experienced stories. Todd joins me on this episode to talk about his approach to sharing stories and creating a show...

Amplified authentic opinions and intelligence to consider is the topic and touch point for s8. E7. n130. of the Wait What Really OK brand messaging podcast. From the fixed focus groups to the ability to vote as much and as often as you like, the authentic voice and authentic opinion has trouble shining through. From artificial intelligence delivering data that can be artificially altered to the opinions of a paid influencer, we are missing out on authentic opinions from real people to...

Shop Local Shaming and small business messaging missteps is the topic and touch point for s8. E6. n129. of the Wait What Really OK brand messaging podcast. If you are telling me how terrible I am for shopping somewhere else and how I need to shop local or shop at your place, where does that create a desire to do so? Using guilt, shaming and passive aggressive tactics to try to attract customers tends to deliver the opposite results. When we take a step back and look at the situation as well...

A brand messaging mission statement or brand messaging mandate of sorts from Loren Weisman sharing his views from the culmination of his experiences and education that leads him to approach brand messaging this way. Brand messaging mission statement and message methodology is the topic and touch point for s8. E5. n128. of the Wait What Really OK brand messaging podcast. There is a Mission Statement shared in a famous movie that is titled as the things we think and do not say: the future...

Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast. There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these...

Strategic patience and pressure when preparing a launch is the topic and touch point for s8. E4. n127. of the Wait What Really OK brand messaging podcast. There are thousands out there ready to share their perfect ways to launch your business, service, podcast, product, brand and what not. The problem with many of these methods is that they often times take a limited view of the elements and metrics that go in to a solid launch. The right launch includes an array of factors. In these...

Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast. From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the...

Transparency and accountability in air conditioning repair? Is the topic and touch point for s8. E3. n125. of the Wait What Really OK podcast. From air conditioning repair to any other kind of repair service, often times the communication is off for both the provider and the customer. With a mutual awareness of the others perception, comes a faster resolve and better transparency. In accountability for both sides in the initial conversation, better expectations can be set. On the...

Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast. The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to...

Do not vote if you do not want to vote. Voting is a right is the topic and touch point for s8. e2. n124. of the Wait What Really OK brand messaging podcast. The toxicity and force placed into telling people to vote has backed fired for many years and in many elections. Taking a more engaging, respectful approach might bring more people to the table, while allowing others to feel less attacked. “Voting is a right and if you do not want to exercise that right, who am I or who is anyone to...

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK. By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that...

Mary Poppins Messaging and Practically Perfect Perceptions is the topic and touch point for S8 E01 #124 of Wait What Really OK. By keeping your intended messaging personal, humble and professional when it comes to the perception elements, it will not make your message clear to everyone, but you will have a better chance to engage that many more with a greater understanding. All too often, many of us are focused on our intention but we miss the mark when it comes to the perception of that...

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK. Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible...

A great deal of networking has reduced in authenticity while being amplified in the popularity and number count of making as many contacts as possible over making the right type of connections. Authentic messaging introductions and impression perceptions is topic for S7 E10 #123 of Wait What Really OK. Creating an authentic connection with a new contact these days seems more challenging than ever. With so many rushing to reach so many as fast as possible and find out as quickly as possible...