Finding food that is both delicious and beneficial to our well-being is a challenge. Grocery stores are filled with processed snacks and food options that lack nutritional value. However, shopping for nutritious, sustainable food doesn't have to be difficult, and eating healthy doesn't mean sacrificing flavor or convenience. With PACHA, you can enjoy delicious and satisfying bread without compromising your health goals.  In this episode, Jen talks with Madeleine Hamann and Will Buttner, Co-Founders of PACHA, a simple, organic, and gluten-free bread made with sprouted buckwheat. They discuss the challenges of finding clean, healthy bread in grocery stores, the benefits of regenerative farming, and how PACHA is a bread that is good for the body and the planet. In this episode: [01:22] - The origin of PACHA [03:26] - Why producing quality products is a challenge [06:06] - The scary reality of our food system [08:05] - PACHA's main ingredients [10:09] - How organic and regenerative farming works [14:08] - The principles of regenerative agriculture [18:31] - Buckwheat loaves made by PACHA [22:20] - Why PACHA breads are delivered and sold frozen [26:14] - Different ways to enjoy PACHA bread [29:53] - Why fermentation is added to the PACHA bread-making process [34:37] - PACHA's newest flavors [38:25] - Will's advice to consumers Quotes [15:47] - "One of the biggest things about regenerative agriculture is it conserves water. You don't have to use as much water, and it also prevents flooding." ~ Madeleine Hamann [17:32] - "We're creating food that will regenerate your gut and lead you to the healthy life you want, get you away from prescriptions, and get you away from all the pain and inflammation in your body. That's what we are about." ~ Will Buttner [37:31] - "I have a lot of hope for what can happen with our food system, and it's going to be driven by consumers. It's not going to be easy, so people have to keep doing that work of trying to understand what's good for their bodies." ~ Madeleine Hamann [40:03] - "We vote with our dollar. So, support brands that are clean and support people who are pushing that agenda. That's how we reclaim our health in this society." ~ Will Buttner Links  Madeleine Hamann on LinkedIn William Buttner on Instagram Trilogy Sanctuary Live Pacha Live Pacha on Instagram USDA One Step Closer Dr. Bronner's Traditional Medicinals Numi Tea Clover Sonoma Invest in PACHA Connect with Jen Jen on Instagram Jen on Facebook The Wake Up Label Letter Subscribe and stay in touch Apple Podcasts Spotify Use the code "wakeup" at https://livepacha.com/?ref=wakeupandreadthelabels for a discount.