How Does Trend Forecasting Work? The Future Laboratory's Chris Sanderson Pulls Back the Curtain
How do you feel about trends? In sustainable fashion circles, that word can have negative connotations. After all, it's the sped-up trend cycle delivers us fast fashion. Flipping between different, and often conflicting, fashion trends, it's easy to lose control, buy and waste too much. But there's more to trend forecasting than predicting that next week you'll be wearing blue. Or Barbiecore. Or whatever momentary madness TikTok is serving.
Mapping cultural, lifestyle, economic and societal trends helps us form a picture of where we are headed and shape our strategies for everything from new business models to reaching our chosen audiences.
Want to know how the metaverse will impact retail? Or if consumers are really likely to spend more on sustainable solutions going forward? Keen to figure out how Gen Z thinks, or if that's even a thing? Some predict generational terms will soon be a thing of the past...
This week, Clare sits down with Christopher Sanderson, co-founder of London-based trend-forecasters, The Future Laboratory, to ask, what's around the fashion corner - and how they heck do they figure that out anyway? What's the role of intuition, and how can you hone yours? A must-listen for anyone in business who doesn't want to fly blind.
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P.S. In Australia & want to book a presentation for your company? Here's the link to Chris's March 23 speaking tour.
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