Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life. Relates to Flow Foundation Four. Key links to accompany this episode: The original blog post is here The Watertight Marketing book (see Chapter 11) The Watertight Marketing Test (Flow Foundation Four would score low on some questions relating to how clear your vision, values and milestones are and how well they're communicated to the team)  Key Words: Marketing Strategy, Commercial Karma, Marketing Team, Values, Vision, Leadership Team, Stakeholder Communication.