Why your direct competitors are the least important
Listen now
Description
This post looks at the different competitors you have at different stages in a buying decision, with examples of marketing that can be used to address them. Companion links: The original written post is here The Watertight Marketing Book The Watertight Marketing Test   Key Words: Competitors, Competitor Review, Real Competitors, The Right Work, Competitor Analysis  
More Episodes
What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.  Key links to accompany this episode: The...
Published 05/23/23
Published 05/23/23
Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life. Relates to Flow Foundation Four. Key links to accompany this episode: The original blog post is here The Watertight Marketing...
Published 04/03/23