Description
If you have an effective sales team, and you have as or more business than you need, why do you need marketing at all?
Key links to accompany this episode:
The original blog post is here
The Watertight Marketing book
Key Words: Marketing Budget, Sales Results, Sales Pipeline, Marketing Funnel, Funnels & Filters, Marketing Investment, Growth Marketing Chapter 10, Chapter 8, #tweakyourleaks
What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.
Key links to accompany this episode:
The...
Published 05/23/23
Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life.
Relates to Flow Foundation Four.
Key links to accompany this episode:
The original blog post is here
The Watertight Marketing...
Published 04/03/23