Do you practise mindful marketing measurement?
Listen now
Description
This post looks at the effect of using ROI as a key metric in your marketing, and how to balance this with core values to protect the long-term impression of your business.
Key links to accompany this episode:
The original blog post is here
The Watertight Marketing book
The Watertight Marketing Test
Key Words: Marketing Measurement, Watertight Marketing, ROI, Return on Investment, Metrics, Marketing Metrics, KPIs, Chapter 9, #tweakyourleaks
More Episodes
What makes marketing work? The key difference between people that see a healthy return on their marketing, and those that don’t, is whether the unseen strategic thinking has been done. This episode explores those unseen elements and what's involved.
Key links to accompany this episode:
The...
Published 05/23/23
Published 05/23/23
Do your numbers have a narrative? This episode explores how a marketer can use both numbers and narrative to bring a business's vision, values and goals to life.
Relates to Flow Foundation Four.
Key links to accompany this episode:
The original blog post is here
The Watertight Marketing...
Published 04/03/23
Links
Twitter
Facebook
Instagram
Patreon
Genres
Artwork or description wrong?
Request an update »
Updates may take a few minutes.
Do you host a podcast?
Track your ranks and reviews from Spotify, Apple Podcasts and more.
