Anne Scherer, co-founder of Delta Labs AG and author of the book You and AI, explains why trust and comfort are crucial in human-machine interaction. The development of AI has sparked a lot of interest and enthusiasm, and Anne Scherer thinks its rate of development is expected to continue to surprise us. Anne is co-founder of Delta Labs AG and author of the book You and AI, in which she tries to make people more aware of what's going on in this field by reducing fear of that technology. Before founding Delta Labs, she was an Assistant Professor of Quantitative Marketing at the University of Zurich, a researcher at ETH Zurich, and completed her PhD at the Technical University of Munich.  Anne shares her experience at ETH Zurich and how it influenced her entrepreneurial spirit, and discusses the intersection of AI and creativity. She explains why increasing AI literacy in society is important to have more informed discussions about AI. This is her story. Chapters (00:00) Introduction and Personal Background (02:00) The Connection Between Travel and Technology Exploration (03:21) Taking Different Perspectives and Exploring New Things (04:15) The Impact of AI and the Rate of Development (05:41) The Hype Cycle and the Potential of AI (07:02) Generative AI and its Ease of Use (08:21) The Book 'You and AI' (10:42) Trust and Comfort with AI (12:31) The Design of Technology and Human Interaction (14:44) ETH Experience and Research (17:36) Becoming AI Literate (18:33) Recommendations for Learning about AI (19:59) AI and Creativity (20:28) Conclusion