At the ground level, we all put our heads down and work. We demo, discover, and manage support calls. How we do all that is the tactical work. But what about the strategy? How do we move an entire organization from reactive to proactive? How does the organization incentivize people, or in other words, how do they line up their interests with their employee’s interests?   These are some topics I discussed with Fadi Bassil, the VP of Support at Incorta. Fadi is a fellow Lebanese, but that’s not what’s important. What’s important is what he has been able to achieve in such a short period since moving to the UK. Taking a step back, humbled himself, so he could move forward to where had a big impact on his organization and his company. show notes: https://wethesalesengineers.com/show310