12 episodes

"Web3 Growth Marketing" is a podcast for founders, Growth marketers and community builders looking to scale marketing in Web3.

Hosted by Aborode Prime Olusegun, a Copywriter & Web3 Growth Marketer with 5+ years of experience working with dozens of Web3 brands.

From Go-To-Market strategies to Growth Marketing, this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem.

Explore brand positioning, customer acquisition, and success stories while fostering a community of forward-thinking marketers.

Join us on "Web3 Growth Marketing"

Web3 Growth Marketing Web3 Growth Marketing

    • Business

"Web3 Growth Marketing" is a podcast for founders, Growth marketers and community builders looking to scale marketing in Web3.

Hosted by Aborode Prime Olusegun, a Copywriter & Web3 Growth Marketer with 5+ years of experience working with dozens of Web3 brands.

From Go-To-Market strategies to Growth Marketing, this podcast equips you with strategies and tools to launch and scale your brand in the Web3 ecosystem.

Explore brand positioning, customer acquisition, and success stories while fostering a community of forward-thinking marketers.

Join us on "Web3 Growth Marketing"

    B2B and Developer Marketing Strategies in Web3

    B2B and Developer Marketing Strategies in Web3

    In this episode of B2B and Developer Marketing Strategies in Web3, we discuss with Dami, a developer marketer and marketing consultant who has worked with leading crypto platforms like Polygon and Blockchain.com



    Dami delves into the critical security concerns for Web3 applications, the complexities of marketing these technologies, and the effectiveness of Developer Marketing strategies. He also shares insights from a recent security breach in DeFi and explains CD Security's unique approach to safeguarding the ecosystem.



    Tune in for an episode packed with expert insights and forward-thinking strategies essential for anyone interested in the nexus of Web3 technology, security, and marketing.

    • 1 hr 17 min
    Community Building Strategies in Web3

    Community Building Strategies in Web3

    Community Building Strategies in Web3

    This week, in this insightful episode of the Web3GM Podcast, we dive into the heart of Web3 community management with Paul Rita from Third Academy.

    Rita recounts her transition to a community management role, emphasizing the art of building solid connections and the critical role of engagement incentives.

    Learn from her experiences and strategies for creating thriving, engaged communities that drive project success in the Web3 space.

    This episode is a must-listen for anyone looking to understand the dynamics of effective community management in Web3.

    Get in touch:

    Paul Rita: https://twitter.com/RitaMkpado

    Follow Us:

    Twitter: https://twitter.com/_W3GM

    Olusegun Prime - https://twitter.com/OptimusPriime__

    • 59 min
    Growth Marketing Strategies for Web3 Brands to Achieve Product Market Fit

    Growth Marketing Strategies for Web3 Brands to Achieve Product Market Fit

    In this episode of 'Web3 Growth Marketing,' your host Optimus Prime delves into the world of Web3 growth marketing, breaking down the intricacies of achieving Product Market Fit

    Explore real-world case studies, including Opensea and Blur, to understand the impact of maintaining brand-community connections.

    Learn how iterative development, customer feedback, and genuine community engagement are essential to achieving lasting success in the dynamic Web3 landscape.

    Whether you're a growth marketer, a Web3 brand founder, or simply curious about the future of marketing, this episode provides actionable insights to help you thrive.

    Don't miss out—tune in and gain the tools to build products people truly care about.

    Like, follow, and subscribe for more enriching discussions on Web3 growth marketing.

    • 37 min
    Web3 Marketing Strategies to Increase Product Adoption Rate

    Web3 Marketing Strategies to Increase Product Adoption Rate

    Web3 Marketing Strategies to Increase Product Adoption Rate

    Are you a growth enthusiast, a curious learner, or a web3 brand founder, or do you just love marketing?

    Imagine achieving widespread product adoption within your target audience – that's the pinnacle of success!

    Join us and discover the power of community dynamics, how to harness the potential of viral loops, and master the art of optimizing onboarding experiences.

    Learn how A/B testing can steer your marketing ship, and uncover the magic of exceptional user support in Increasing Product Adoption Rate.

    Embrace the secrets to sustainable growth, and learn how high product adoption rates act as catalysts for the web3 revolution. Subscribe now for a journey into success-driven marketing tactics that leave no stone unturned.

    • 43 min
    Web3 Marketing Strategies for Web2 brands to Launch into Web3.

    Web3 Marketing Strategies for Web2 brands to Launch into Web3.

    In this episode, we delve into the remarkable success story of the Milwaukee Bucks, a $3.5 billion basketball sports company, and their foray into the world of NFTs and Web3.

    We analyze their groundbreaking strategy behind the Deer District Cream City All Access Membership Pass and explore how other Web2 brands can successfully transition into Web3.

    Discover how the Bucks captivated their existing fan base, created scarcity with a limited NFT collection, and offered exclusive benefits to lucky holders.

    Join us as we explore the future of fan engagement using NFT technology and uncover the critical principles for launching a Web2 brand in Web3.

    Tune in now and let's grow together!

    • 23 min
    How UGC Contents can create a Viral Loop and Increase Viral Coefficient

    How UGC Contents can create a Viral Loop and Increase Viral Coefficient

    Discover how Web3 brands are revolutionizing content marketing by embracing User-Generated Content (UGC) and building vibrant communities.

    In this episode, we explore the strategies employed by pioneering brands like Pudgy Penguins, Azuki, Yoots, Chimpers, and Celo Blockchain.

    By leveraging UGC, these brands create authenticity, social proof, and relatability, replacing traditional content marketing practices.

    We delve into the power of community-driven content creation and the viral loops it generates, using examples from Bored Ape Yacht Club, Azuki's Researcher in Residence program, and Celo's Celo Sage program.

    Join us as we uncover the unmatched benefits of UGC and ambassador programs for Web3 brands.

    • 26 min

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