The podcast returns! To kick off this season (do podcasts have seasons?) Erik and I went with a big name. Eric Franchi is an OG of Adtech. In 2001 he co-founded Undertone and for an encore went on to start an early-stage adtech VC (MathCapital). Erik and I try to pick Eric's brain and see into...

This is far and away the most fascinating conversation we've had on this show. Keith Gooberman breaks down audience data and third party targeting from the buyer/DSP side of things. We talk about middlemen, the profit motive, shady sellers. It's a blast. From our rolling start all the way till...