31 episodes
What Is Programmatic? Zenon Wholesale Digital Marketing
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- Technology
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5.0 • 1 Rating
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Programmatic Advertising is exploding!
Have you been hearing about ConnectedTV or OTT or Geofencing or Advanced Email? Are you curious if Programmatic Marketing is a good fit for you or your clients?
Cable companies are in a deathspin since the inception of "cord-cutting". Because of this phenomenon, targeting ad delivery has never been better and more effective since people have shifted to "connected devices"
Let the team at Zenon Wholesale Digital Marketing help you understand the power of leveraging super-data into your advertising dollars.
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The First 90 Days
Hi again everyone!
In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss what it's like running a campaign for the first 90 days. We always try to set the proper expectations early & often here at Zenon and we take our communication efforts with our clients very seriously. Since this topic comes up with new buyers, we felt as though we could share a little about our process during the first 90 days of a campaign.
The First 90 Days
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message -
Understanding "Actual CPM's"
Hi again everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers discuss understanding what you're actually buying. Unfortunately due to the explosion of "CTV" advertising, sometimes "CTV" can be sold to a customer using some confusing and therefore misleading advertising tactics. That said, we wanted to help clear up some of the confusion with helping you understand exactly what CTV actually is....what you are buying & what you're actually getting....the cost of "actual CPM's" & what you're getting.
Understanding "Actual CPM's"
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message -
Segmenting Campaigns
Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the strategic data segments we use to run a successful campaign.
Segmenting Campaigns
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message -
CTV Budgets - Video Branding vs Lead Gen
Welcome back everyone! In today's episode, our founder, Ron Goldstein and VP, Corey Summers & discuss the always sensitive topic of monthly CTV budgets. Monthly budgets can either make or break a successful campaign. In this episode, we discuss the fine line between Video Branding and Lead Generation CTV budgets.
CTV Budgets - Video Branding vs Lead Gen
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message -
Why 40% of Budgets Should Go To CTV
Welcome back everyone! In today's episode, our VP of Growth, Corey Summers & VP of Strategic Partnerships, Mike Anderson discuss the topic of:
Why 40% of Budgets Should Go To CTV
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message -
Simplifying the Onboarding Process
Welcome back everyone! In today's episode, our VP of Strategic Partnerships, Mike Anderson & VP of Growth, Corey Summers discuss the topic of:
Simplifying the Onboarding Process
You can always find out more about Zenon Wholesale Digital Marketing at the following:
Website: https://zenonwholesaledigitalmarketing.com/
Case Studies: https://zenonwholesaledigitalmarketing.com/case-studies/
FAQ: https://zenonwholesaledigitalmarketing.com/faq/
Facebook: https://www.facebook.com/ZenonWholesaleDigitalMarketing
Instagram: https://www.instagram.com/zenonwholesaledigital/
Twitter: https://twitter.com/ZenonWholesale
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Send in a voice message: https://podcasters.spotify.com/pod/show/zenon-wholesale-digital/message