Aleen and Sami are joined by Julie Rice, co-founder of of the worldwide fitness brand SoulCycle and partner at WeWork, to talk about growing a wildly successful business. They start out with the story of how she created SoulCycle and helped pioneer the pay-per-class model. At 17:30 they discuss the importance of consciously shaping your brand and delivering an experience that people want to share with their friends. Julie tells the story of finding a business and life coach that she still sees to this day. At 38:45 they talk about progressing in your career, including the best ways to unplug from work. Then they close out the show with a game of Hired or Fired and discuss the obsessions with “perks” in the workplace.