Women in Influencer Marketing Women in Influencer Marketing

Today we’re speaking with Shaine Griffin of SAG-AFTRA.



Shaine is the Manager of Contract Strategic Initiatives & Podcasts at SAG-AFTRA and comes to this work with a real passion for how talent and advertisers are navigating new and emerging platforms. She spent many years exploring how influencers and SAG-AFTRA intersect and was instrumental in the development of the Influencer Agreement, which she now also administers. Shaine brings to her work experience in labor organizing, community organizing and business affairs.



Connect with her:

shaine.griffin@sagaftra.org

Influencer@sagaftra.org



Timestamps:

00:00 Navigating Work Opportunities and Flexibility

00:36 Welcome Back to the Pod: Addressing Industry Challenges

02:13 Advocacy and Support for the Influencer Community

04:15 Exploring the Influencer Agreement with SAG-AFTRA

14:44 The Benefits of Joining SAG-AFTRA for Creators

21:04 Understanding Union Contracts and Creator Rights

26:00 Empowering Creators: The Influencer Agreement Explained

31:22 Building a Sustainable Future for Creators

33:42 Navigating Influencer Agreements and Community Feedback

34:05 Challenges and Solutions in Influencer Collaborations

35:57 Educational Initiatives for Creators and Influencers

37:26 Introducing Caveat: An AI-Powered Contracting Platform

38:56 The Predatory Nature of the Entertainment Industry

40:23 Empowering Creators Through Education and Union Membership

40:44 Understanding SAG-AFTRA's Role and Benefits for Creators

43:01 Navigating Union Membership and Talent Management

49:27 Demystifying the Transition to Union Membership for Creators

56:25 Resources and Support for Navigating the Creator Economy

01:01:07 Closing Thoughts and Encouragement for Engagement



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This episode highlights issues related to late payments for creators and influencers, particularly with a company named Captivate, which is alleged not to be paying its creators on time. The host discusses the importance of advocacy for members within the Women in Influencer Marketing (WIM) community, the power of using social media platforms for raising awareness, and the resources such as masterclasses and networking opportunities that WIM offers to its members. Additionally, the episode touches upon the challenges of managing contractual agreements and introduces Caveat, an AI-powered contracting platform, as a solution. The underlying message emphasizes the importance of speaking up against injustices within the creator economy and holding businesses accountable for their practices.





Timestamps:

00:00 The Struggle with Late Payments in the Creator Economy

00:37 Introducing Women in Influencer Marketing (WIIM)

01:35 A Deep Dive into the Captivate Payment Controversy

11:13 The Power of Speaking Up and Advocacy

14:25 Closing Thoughts and Next Steps



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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In this solo episode, the host shares a personal experience about navigating early pregnancy while managing professional commitments. After trying to conceive for two years and undergoing fertility treatments, she becomes pregnant at 36. Excited but cautious due to the early stage of her pregnancy, she decides to cancel a speaking engagement. The host emphasizes the importance of sensitively approaching topics such as pregnancy and body image, sharing an uncomfortable situation where someone mistakenly brought up her expected due date, unaware she had miscarried. This episode also highlights resources and communities like Women in Influencer Marketing (WIIM), encouraging open discussions about often-stigmatized issues. The host aims to foster a supportive environment where women can share and learn from each other's experiences.



Timestamps:

00:00 The Unexpected Journey of Pregnancy

00:39 Welcome to the Solo Episode & Sponsor Shoutout

02:12 The Emotional Rollercoaster of Fertility Treatments

03:45 Navigating Work Commitments While Pregnant

05:24 The Awkwardness of Pregnancy Assumptions

08:23 A PSA on Sensitivity Around Pregnancy

11:18 Exploring the Benefits of Caveat for Contracting

12:53 Sharing Personal Stories for Community Support

16:06 Closing Thoughts and Invitation to Join the Conversation



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

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Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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Today we’re speaking with Samantha Boulos of Viral Nation.



With over 7 years of experience in the field, I have developed a deep understanding of influencer relations, social media, and digital marketing. I have successfully executed multiple projects, from ideation to delivery, for clients such as L'Oreal, Ferrero, Haleon, and more. I am passionate about client services and creating impactful marketing strategies that leverage the power of influencers and social media to connect with audiences and achieve business goals.

In my role, I manage the execution and quality of creative campaigns for global brands across various verticals. I oversee a team of talented and diverse professionals who deliver innovative solutions that drive brand awareness, engagement, and conversion.



Connect with her:

Instagram: https://www.instagram.com/samboulos/



Timestamps:

00:00 Unlocking Agency Success: The Power of White Glove Service

00:30 Welcome Back to the WIM Podcast: A Candid Conversation

01:02 Engaging with the Community: Listener Feedback and YouTube Growth

02:30 Introducing Samantha Boulos: A Deep Dive into Influencer Marketing

05:26 The Journey to Influencer Marketing: Samantha's Story

07:42 Viral Nation Insights: Behind the Scenes of a Leading Marketing Agency

09:19 Navigating the Job Market: Strategies for Success

10:00 Dealing with Layoffs: A Personal and Professional Perspective

14:52 Toxic Work Environments: Strategies for Survival

19:29 Client Management Mastery: Building Strong Relationships

31:35 Advocating for Women in the Workplace: Empowerment and Equality

34:06 Connecting with Samantha Boulos: Reach Out and Engage

35:17 Wrapping Up: A Look Forward and How to Get Involved



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

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Today we’re speaking with Steph Martin.

Steph Martin is brand marketing leader with an expertise in influencers, partnerships, and brand strategy. Her decade of experience spans industries with an integrated approach to talent, media, entertainment, and brand partnerships. Steph began her career on the agency side activating influencer campaigns for brands like Walmart, Sephora, Warner Brothers, and Verizon before transitioning to in-house roles at ThirdLove and Hims & Hims to establish brand marketing programs. Her specialties include building brand activation strategies and leveraging partnerships to grow emerging companies into beloved household names.



Timestamps:

00:32: Introduction to the desire for more personal episodes and deeper conversations on timely topics.

01:42: Expressing uncertainty about listener interest in non-influencer marketing content.

06:14: Brief overview of the upcoming interview topics and discussion points.

07:04: Mention of various topics covered in the interview, including brand marketing, empowerment, and negotiation tactics.

24:51: Discussion on starting a brand marketing program from the ground up.

25:05: Reflecting on major takeaways and strategies for future implementations.

29:39: Importance of conveying brand messaging and mission to influencers for taboo topics.

31:11: Emphasizing the significance of storytelling and authenticity in brand strategies.

38:02: Advice on improving negotiation tactics for influencers and managers.

39:18: Highlighting the importance of authentic storytelling and avoiding scripted content for brand partnerships.

45:05: Encouraging open communication and goal alignment in partnerships.

55:23: Stressing the empowerment of managers in having open conversations.

56:39: Importance of active listening and mindful communication in navigating challenges.

59:15: Transitioning communication styles to facilitate better understanding and collaboration.

1:05:41: Benefits of automation tools for writing briefs and customer personas.

1:06:38: Use of tools for research, competitor analysis, and product launches.

1:16:24: Encouragement to follow up with experts for further insights and opportunities.





Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim




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Today we’re speaking with Jeanette Okwu of Beyondinfluence.



As the Founder and CEO/CMO of Beyondinfluence, a content creator marketing agency, and the Managing Director DACH of Scale Digital, a specialist acquisition agency, I am bringing in over 15 years of experience in developing and implementing innovative digital marketing strategies and campaigns for global brands. I am a seasoned practitioner in influencer marketing, affiliate marketing, mobile marketing, and content creation, with a strong track record of delivering impactful results and increasing brand awareness, engagement, and conversion. I am also at the forefront of marketing and organizational framework implementation of AI in B2B and B2C businesses.



Additionally, I service as a board member, advisor, mentor, lecturer, and speaker for various organizations and initiatives. I am passionate about driving digital transformation, leveraging emerging technologies, and empowering diverse and creative talent. My mission is to help brands and creators connect and collaborate at scale, and to shape the future of digital marketing and social media.



Connect with her:

Instagram: https://www.linkedin.com/in/jeanetteokwu



Timestamps

[00:00:30] Authenticity in makeup culture.

[00:06:07] Influencer marketing career journey.

[00:09:17] Former rhythmic gymnast discusses sports.

[00:14:41] A unique industry perspective.

[00:18:01] Pricing discrepancies in the industry.

[00:21:58] Influencer marketing ethics and pricing.

[00:26:14] Negotiating influencer collaborations.

[00:29:23] Pricing practices in influencer marketing.

[00:32:34] Influencer marketing strategies.

[00:36:56] International influencer marketing insights.

[00:41:08] Affiliate marketing trends.

[00:43:47] Creator marketplaces and personal storefronts.

[00:47:57] User experience in sales.

[00:52:11] Empowering women in advertising.



Want to join WIIM's Membership?

Check out our website http://www.iamwiim.com/join



Join WIIM’s upcoming events near you!

http://www.iamwiim.com/events



Don't forget to follow us on Instagram

http://www.instagram.com/iamwiim








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