Matt Sharkey is the global sports marketing director for The North Face, which means he helps decide who gets on the company's roster of sponsored athletes, what is expected of them, and how to expand the company brand. Here we talk about Matt's job, how athletes get funding for their expeditions, and what the success of "Free Solo" means for brands like The North Face going forward.Learn more about your ad choices. Visit megaphone.fm/adchoices