Seth Godin never does anything the normal way. The prolific marketing guru and disrupter joins us here on Wild for a second time to chat about what he describes as the most important project of his life, a crowd-created Climate Almanac, created by a 300-person army of scientists, artists and teachers from 41 countries who turned around the 97000-word book in 120 days.
The wild idea we wrestle with in this episode is the very act of not doing climate activism the normal way. We talk about ditching activism and plastic recycling, ratcheting up capitalism (!!) and how to market discomfort as “sexy” (as many of you know, this is where I feel so much progress gets stuck – a resistance to leaving the capitalist cocoon of convenience). Activists and the Concerned ‘n’ Frustrated – this is an episode for you. It is peppered with pithy elevator pitches and helpful factlets about leaf blowers and patio heaters.
Connect with the whole Carbon Almanac project here or purchase the book here
Listen to the Kim Stanley Robinson episode that we reference here
You can listen to my first Wild chat with Seth here
If you need to know a bit more about me… head to my "about" page
Subscribe to my Substack newsletter for more such conversation
Get your copy of my book, This One Wild and Precious Life
Let’s connect on Instagram! It’s where I interact the most
Hosted on Acast. See acast.com/privacy for more information.
Ingrid Newkirk (founder of PETA, radical stuntwoman) is one of the most controversial – and wild - humans on the planet. After founding People for the Ethical Treatment of Animals (PETA) in 1980 she campaigned to change animal cruelty laws, halted cosmetic and crash testing on animals and has...
Genevieve Bell (“superstar” Silicon Valley futurist, cybernetician) is possibly the world’s best-placed human to tell us what the future of AI holds for us. She is a Stanford cultural anthropologist, the Vice President of Intel, has been dubbed “technology’s foremost fortune teller” and has been...