As the pandemic created health and employment crises, a lot of people found themselves in urgent need of financial help. As a result, crowdfunding platforms are proving more popular than ever. They create personal connections between those of us asking for help, and those of us with money to give. We look at how platforms like GoFundMe, Kickstarter, Patreon and Chuffed deploy different strategies in their UX design to encourage us to give, and give more.