Can professionalism be learned, measured and taught? In this Wisdom Parlour, the council dives deep into the concept of professionalism and its importance in various fields. Jim shares his journey of rising to the top 1% in both the Junior Chamber of Commerce (JC) and the National Speakers Association, demonstrating the power of dedication, continuous learning, and a strong commitment to one's chosen field. They explore the distinction between trade associations and professional societies, the importance of certification, and the idea of developing a professional certification for experts. The council also discuss the concept of being a "go-to expert," the benefits of professionalism, and the evolving concept of authentic professionalism, particularly in the context of virtual business meetings and presentations. Join us for this insightful conversation on the power of professionalism and how to become a top expert in your field! About the Host: Jim Cathcart, CSP, CPAE is one of the top 5 most award-winning speakers in the world. His Top 1% TEDx video has over 2.6 million views, his 25 books are translated into multiple languages, including 3 International bestsellers. He is a Certified Virtual Presenter and past National President of the National Speakers Association. Jim’s PBS television programs, podcast appearances and radio shows have reached millions of Success Seekers and he is often retained to advise achievers and their companies. Even his colleagues, some of the top speakers in the world, have hired Jim to speak at their own events. Jim is an Executive MBA Professor at California Lutheran University School of Management and serves as their first Entrepreneur in Residence. He has been inducted into the Sales & Marketing Hall of Fame in London for his pioneering work with his concept of “Relationship Selling.” He is also in the Professional Speakers Hall of Fame and has received The Cavett Award and The Golden Gavel Award. Jim has written 25 books, hundreds of articles and he is always writing at least one new book. His most recent book is HI-REV for Small Business, The Faster Way to Profits . Audiences buy his books by the hundreds and he happily adds autograph sessions to his speeches. https://cathcart.com/ https://www.linkedin.com/in/cathcartinstitute/ https://www.facebook.com/jim.cathcart https://www.youtube.com/user/jimcathcart Tedx: https://www.youtube.com/watch?v=-ki9-oaPwHs