Description
Episode 244 / Is it too late to plan holiday promotions? Nope. You still have plenty of time–and holiday promotions don’t have to be complicated or time-consuming. We delve into what tactics we’ve used and found effective for marketing to cold, warm, and hot audiences. -What we wish we’d known about marketing during the holidays -Group promos ideas -> warm/cold audience-Solo promo ideas -> hot audienceBookish Wish List – your favorite books/bookish thingshttps://www.sarar...
Episode 246 / It’s a Jami and Sara episode this week as they discuss the importance of endings, their favorite (and not-so-favorite endings) as well as the six different types of endings. Spoiler warning for these books/shows we discuss: Extraordinary Attorney WooPride and Prejudice Sugar...
Published 11/20/24
Episode 245 / Ines Johnson joins us and shares strategies for book marketing in the age of direct sales. We discuss:Testing and tweaking to increase backlist salesImportance of thinking of your customer in marketing to create a personal connection Effective ad strategies using purchase ads...
Published 11/13/24