In this episode with Sara Chemma, we dive into her entrepreneurial journey as the Founder of Citron, a brand cultivated to fulfill the needs of mothers and their children. As a mompreneur she recognized the region’s need for sustainable and innovative leakproof lunch boxes that led her to switching her career path from co-heading MBC ventures to sowing the seeds for Citron. She talks about the expansion of Citron over the years and her personal  funding strategy.  Sara Chemmaa is the CEO and Founder of Citron, a Dubai based brand that creates and supplies innovative mealtime products to families. Inspired by her own children’s needs, Sara founded Citron in 2017 after she identified a clear need in the market for stylish and leakproof lunch boxes. Previously Sara co-headed MBC Ventures and was a senior team member of MBC Group Strategy & investment team in Dubai. She also worked as a Management Consultant at McKinsey & Company and was an investment banker with Societe Generale.