In this episode I speak to self-confessed 'massive email weirdo' Katie Skelton, a successful email marketing strategist who has turned her business around in the past year or so, from being lost and unsure what her 'thing' was, to building a six-figure business.   Katie recounts her inspiring journey and talks about the power of having your back against the wall - when she was running out of ideas Katie invested in a course that helped her transform her business, through becoming known for what she does, and huge amount of commitment and consistency on her chosen platform: LinkedIn   She shares how that investment in herself transformed her career, emphasizing the importance of strategic efforts and surrounding yourself with the right people. The conversation delves into her expertise in LinkedIn marketing, maintaining consistency, nurturing email lists, and balancing impactful, profitable offers. Katie's story showcases persistence, strategic planning, and personal growth as keys to her success and will offer food for thought for all the brilliant female founders listening.