How you can improve your sales and new business tactics, with Pagogh Cho, Chief Strategy Officer at Adcetera S6 Ep26. On today’s episode of Word on the Street, Katie speaks to Pagogh Cho, Chief Strategy Officer at Adcetera - A full-service digital marketing, advertising, and creative agency specialising in omnichannel content development and digital media. A self-described accidental creative, Pagogh has worked client-side in product marketing, digital transformation, and sales enablement roles before joining the world of advertising and marketing. With an eye for aligning creative with brand strategy and business objectives, Pagogh ensures that Adcetera’s clients receive thoughtful, intentional, and exciting work. Pagogh plays a fundamental role in the development of growth opportunities for Adcetera as well as leading company innovations that range from new product development to service-line expansions. Prior to Adcetera, Pagogh has worked in a variety of product, marketing, and innovation roles for the University of Texas Medical School, EATON, BMC Software, and HP. Pagogh holds an MBA and a bachelor’s degree in business administration. In this episode you will hear:  Trends and shifts in the agency worldHow to respond to your audience's wants and needs Sales and new business tactics you should be using  Differences in the US market Links & references Katie Street: https://www.linkedin.com/in/katiestreet/ Pagogh Cho: https://www.linkedin.com/in/pagogh/ Our Sponsor Series 6 of Word on the Street is sponsored by Tanba, The Agency New Business Academy, is a brand-new initiative aimed at equipping agencies of all sizes with the knowledge, content, partnerships, and opportunities needed to accelerate agency growth by optimising their new business 'engine'. Tanba is an on-demand and affordable solution for agencies looking to upskill their team via training courses, content and insights delivered by our panel of industry experts, leaders, and partners.    The academy is all about empowering agency teams to get noticed, attract opportunities, increase conversion rates, and reduce the costs associated with the sales process. Visit https://tanba.io/ to find out more and start empowering your agency.