How Can US Companies Create and Maintain Innovative Culture? -

How Can US Companies Create and Maintain Innovative Culture?

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The catchphrase of companies today is “innovation.” But what does it mean to drive an innovative company? Innovation does not just happen. Successful organizations create a culture in which ingenuity and inventiveness flourish and risks are taken and respected. How will more traditional organizations seed innovation as a core part of their strategy, and how may they sustain it in times of tight economic conditions? Teresa Carlson, Karen Dahut, Chunka Mui, Hugh F. Johnston, Zackery Hicks

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