Do you need to name your ideas before you start working on them? Is finding a good name a blocker for you? For many people it's a tough process, but it doesn't need to be. This week Ashley and Paddy discuss their different approaches to naming their products and when exactly in the building process they do it. New: The show now has a weekly newsletter. [Sign up here][5] to receive weekly updates with new episodes, interesting links and other fun stuff.