"Suspend an expectation that there's going to be a transaction. You don't know where it's going to go." Networking does not have to feel icky. Unfortunately many people see networking the way Kathi Brewer-Gouthro once did. When she first had to dive into networking,  she felt stuck in a “rigorously unproductive” mindset. Networking always seemed to focus on schmoozing, which felt unnecessary and uncomfortable. When Kathi was faced with a career transition she knew it meant she had to also update her network. That prompted a needed change her approach. Over time she reframed her assumption that networking is just about who you know. It's about genuine connections and a mutual exchange of value. It started to click for Kathi when she picked up a copy of "The 20-Minute Networking Meeting" by Nathan Perez and Marcia Belanger. Before reading that book, she had a handful of awkward, zero-value conversations. After embracing their structured approach, things changed dramatically. Each networking “meeting” had a: Strong first impression Clear overview of my career Genuine discussion points Respectful, timely ending Sincere follow-up within 24 hours Since implementing this structure Kathi has had dozens of successful, enriching conversations. The conversations have not only broadened her horizons, they also made networking feel authentic and purposeful. Networking does not need to make you cringe or feel uncomfortable. Instead of avoiding it, equip yourself with the right tools. Approach conversations with genuine curiosity and value-driven intentions. You may be surprised at how organic and rewarding those connections can become. Looking for help with your own career transition? Reach out to our team at Best Culture Solutions.  Notable Moments 01:02 Networking is essential, not just passive engagement. 05:39 Networking requires active effort and learning. 09:22 Using a 20-minute networking structure for intentional connection. 11:45 Take the time to prepare, stick to schedule, follow up afterward. 14:20 Networking enhances comfort and success in career transitions. 17:58 Your network can provide opportunities and supports career development. 21:33 People value genuine connection and support. Connect with Kathi Kathi on LinkedIn Email Kathi Connect with Tim and his team: Website: https://bestculturesolutions.ca/ LinkedIn: Best Culture Solutions, Inc Instagram: @best.culture.solutions   Email: [email protected] Kathi Brewer-Gouthro