The biggest single problem facing ocean conversation is the lack of public awareness and political will. Public engagement efforts by agencies, institutes and NGOs are more fulsome than ever, yet the campaigns and power of those invested in the status quo to undermine the data, resist the alternatives, and misinform the public are as robust as ever. Enter The Economist Magazine--connected to more than 100 million worldwide, and their latest effort to inform the public about marine chemical pollutants. With access to such a vast audience of change agents, it is an opportunity ripe with recruitment opportunity, and an invitation for alliance and amplification.  About World Ocean Radio Peter Neill, Director of the World Ocean Observatory and host of World Ocean Radio, provides coverage of a broad spectrum of ocean issues from science and education to advocacy and exemplary projects. World Ocean Radio, a project of the World Ocean Observatory, is a weekly series of five-minute audio essays available for syndicated use at no cost by college and community radio stations worldwide.