Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.    She also gives us the...

Did you know about the tax benefits you have access to if you have a business? It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business, I’ve got you covered. In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips,...

Where are all my photographers who are stuck in the corporate grind and dream of spending their days behind the camera?    I have just the advice for you. This episode digs into the life of Anna-Marie who had a thriving career in corporate sales. But when it came to starting her own photography business, she had to unlearn everything she learned as a star employee.    Fast forward today, Anna-Marie has a 6-figure business doing what she loves.    If you worry that you may lack the...

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.” Before going Boutique, his average sale was only $345! His first Boutique order was $3006!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:  https://photographybusinessinstitute.com/podcast/episode-204 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP ...

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That’s Go Boutique Live.   I just finished the 2024 live event and can’t wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It’s full of golden nuggets!  ...

Is a six-figure income in your photography business possible! Yes AND today, you'll meet four of my students that crushed their goals in 2023.   Meet Jean Lachat, a seasoned photographer from Chicago, whose journey spans over two decades. In the dynamic Peak Performers program for six years, Jean reveals how cultivating confidence and refining her mindset played a pivotal role in elevating her sales and business growth.   Next up is Kristin Gowan, the proud owner of Kristin Gowan...

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.    (And bring home enough income to make her husband’s eyes pop out of his head!)   Need a reminder that FATE takes ACTION (and you can do it ALL)?   Pop in your earbuds and...

Knowing yourself is key to …. well, everything!    Whether it’s living a good life, building a great relationship, or running a business…   Knowing your natural strengths is KEY!    One of the best ways I’ve ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.    I won’t even look at a resume until I see their results!    (And compare them with my own)   Pop in your earbuds, and I’ll tell you all about it!    RESOURCES: WORTH...

When you get paid to do something you’re naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.   If that’s been you, and you’re looking for a life that FITS you instead of OWNS you, I’ve got something to share with you today.    The key to building a life you love starts with...

Feel like you have to say “yes” to every offer of work right now?    I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.    Spoiler alert: Saying “no” can be a really good thing.    Learning when to say no to work you can’t/won’t/don’t-want-to-do is one of the skills that will take your business all the way up.    Before you say “yes” to one more thing, listen to today’s podcast.   RESOURCES: WORTH EVERY...

Does work-life balance for your family mean you have to consider both your job as well as your spouse's? If you’re struggling with supportive-spouse-burnout, you’ve got to hear today’s podcast.  You’ll hear how Christian Gipson10X’d her average order while working a fraction of the hours, she jumped at the chance. Hit play now!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-197 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK...

If there’s one thing I’ve learned from watching The Great British Baking Show….  It’s that bread sculptures and towering cakes need structure or else they tumble to disaster!  Your photography year is the same way.  That’s why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.  I call it “Planuary,” and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and listen...

When I had the opportunity to sit down with one of the biggest minds in business, who’s also one of my FAVORITE authors, I didn’t hold back!  Dr. Benjamin Hardy, the world-renowned business thought leader, was at the same entrepreneur retreat I was at! Seeing a golden opportunity, I invited him over and picked his brain …  All for your benefit!  In today’s podcast, I’m sharing my biggest takeaways from our convo…. like the easy way you can 10x your business this year by doing LESS!  ...

Think your town is TOO SMALL for you to get BIG ORDERS with boutique photography?  It’s not! And I’ll prove it…. Mom-of-two Carmen was living in a teeny tiny forest town in New Hampshire with just 2,000 residents when she started her photography business.  So how did she go from a $150 average to $2,000 orders without moving to the big city?  Press play to find out!  (P.S. - You can do EXACTLY what she did, no matter where you live!)  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: ...

Inflation is out of control! With the cost of everything going up, you might be worried that your boutique photography clients could wander off into the wilderness, taking their business with them.  I’m here to tell you - they won’t.  In fact, this December, my students made more than $650,000 IN ONE MONTH!!!  Boutique Photography is one of those things people will spend money on even when times are tough, the economy is shaky, you get the picture….  In today’s podcast, I’ll show you how...

Today, I drop some major news that's set to revolutionize the world of photography. If you're a passionate creative, deeply in love with your camera, and dreaming of a career or side hustle that's as fulfilling as it gets, then today's episode was made for you!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-192 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me...

Especially for moms, life is full of tough choices.  When Felicia’s 2-month-old baby boy couldn’t stay out of the hospital, she knew she had to make a choice: Being a present mom OR being an “I work crazy long hours” digital photographer.  UNLESS ….  She could find a third option that allowed her to do BOTH!!  (Spoiler Alert: She did - and got a $3,297 sale!!)  If you’ve been struggling to make a decision about your photography career, you’re going to love the happy-ending-story for...

What if I told you one itty bitty word could change the fate of your business in 2024?  It can.  There’s an exercise I do every year around New Year’s, and it WORKS to set the pace, outlook, and intention for my business for the next 12 months.   It only takes a couple of minutes, and it’s CREATIVE and FUN! Ready to take charge of your next year – in the easiest and most effective way I’ve ever seen?  Press play now, and I’ll show you how! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW...

Did you know December is the most important month for a portrait photographer? No joke - from tax deductions to LOTS of people spending money, this is the peak season for photographers. So it’s wild to me some portrait photographers pause their business until the New Year.  I get that there is a LOT going on in December, but there are ways you can do BOTH, and WELL!  If you’re considering putting your business on pause until January, pop in your earbuds and let me show you a few...

I like money.  I bet you do, too.  But money ISN’T why we do what we do as photographers!  For me and my student Jenn (and probably you, too) being a photography business owner is about having plenty of time for our families while still contributing to the family budget!  So when Jenn stopped selling digital files and found herself making $13,000 in a single month ….  She KNEW her new business model was perfect for her and her family!!  See how she made the switch in today’s podcast! ...

Today, I’m interviewing my very first boutique client, Julie - YES, THE JULIE!!! who invested over $1,800 on artwork of her daughter 21 years ago! You’ve probably heard me talk about my Julie if you’ve been around my community for a bit. Before Julie, my largest order had been teeny tiny. But once Julie became my client, everything changed for me.  I finally saw what was possible for my photography business. It was at that point that I knew that if one client loved what I was doing enough...

Do you ever find yourself saying, “I have no idea how to make this happen?” Yep - that was Meagan.  If you need a re-encouraging story that will remind you why you should never give up, you’re going to want to listen to Meagan’s story.  Grab a cup of tea, and let’s fill your inspiration tank.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-186 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP ...

Do you ever think , “I’m too new a photographer to charge more” or “there’s no way people will pay more for my photography?” Tabitha Henderson was letting these EXACT thoughts keep her stuck in a photography business that was going NOWHERE. If this is you, make sure you listen now for a big ole cup of inspiration.    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-185 SHOW TRANSCRIPT:   Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP ...

Are you a business owner and an introvert? Do you wish someone could just map out the exact formula for a conversation? Talking to strangers can feel overwhelming. That’s because you don’t know where to start these conversations. Today, I share exactly how. Hit play now, and I’ll give you the formula to structure your conversations with strangers into conversations about your photography business. RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-184 ...