In this episode of XTRAordinary, hosts Teague Egan and Spence sit down with Seth Cohen, the founder of Sweetfin, to discuss his journey in the restaurant industry. Seth shares the inspiring story behind starting Sweetfin, a popular fast-casual restaurant chain known for its customizable poke bowls and commitment to sustainability. The conversation delves into the challenges and realities of running a successful restaurant. Seth opens up about the struggles he faced in the early days, from finding the right locations to building a loyal customer base, and the ongoing efforts required to maintain success in a competitive industry. They also explore the impact of working with delivery companies like Postmates on the restaurant business. Seth discusses the benefits and challenges of partnering with these services, and how they have adapted to the growing demand for delivery and online orders. Join us for an engaging episode that provides a behind-the-scenes look at the restaurant industry through the eyes of an innovative entrepreneur, and offers valuable insights into the business of food, technology, and customer service. SUBSCRIBE TO XTRAORDINARY: https://www.youtube.com/@XtraordinaryShow FOLLOW XTRAORDINARY: Instagram - https://www.instagram.com/xtraordinaryshow Twitter - https://twitter.com/xtraordshow TikTok - https://www.tiktok.com/@xtraordinaryshow FaceBook - https://www.facebook.com/xtraordinaryshow/ CHECK OUT OUR GUEST - SETH COHEN : https://www.instagram.com/setharicohenhttps://www.linkedin.com/in/setharicohen TIMESTAMPS: 00:00 Welcome to XTRAordinary Seth! 02:14 Starting Sweetfin 07:01 Business Growing Pains 12:00 Working With Postmates 22:58 Vision For Sweetfin?29:41 Ghost Kitchens 36:10 Would You 3D Print Fish? 44:09 Difficulties of Starting a Restaurant 50:06 Biggest Takeaway From Sweetfin 52:15 Thank You For Being on the Show SETH! **Keywords:** Seth Cohen, Sweetfin, Restaurant Industry, Entrepreneurship, Business Challenges, Delivery Services, Postmates, XTRAordinary Podcast.