In today’s episode, we are chatting with Tiffani Bova, global growth evangelist at Salesforce and global speaker. She is also the author of the Wall Street Journal bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. Tiffani is a change maker who’s thought-provoking and forward-thinking insights have made her a frequent guest on a variety of industry-leading podcasts and live broadcasts Tiffani has been named on the Thinkers50’s list of the world’s top management thinkers and is a welcomed guest on Bloomberg, CNN, Cheddar, MSNBC, and Yahoo Finance, among others. She also contributes her thoughts to publications including Harvard Business Review, Forbes, Entrepreneur, Diginomica, Quora, Thrive, Rotman School of Management and Duke Dialogue Review. In this episode, we discuss Tiffani’s upbringing in Hawaii, how she got into business and her success in the corporate world. We’ll also talk about the challenges many people face with their business, how to retain and grow your customer base, and the power of partnering with other companies and partaking in cooperation.   Sponsored by -  Gusto. Get three months free when you run your first payroll at gusto.com/YAP     ZipRecruiter. Go to ziprecruiter.com/yap, to try out ZipRecruiter for free.   Social Media:    Follow YAP on IG: www.instagram.com/youngandprofiting Reach out to Hala directly at [email protected] Follow Hala on Linkedin: www.linkedin.com/in/htaha/ Follow Hala on Instagram: www.instagram.com/yapwithhala Follow Hala on Clubhouse: @halataha Check out our website to meet the team, view show notes and transcripts: www.youngandprofiting.com   Timestamps:   00:03:35 - How Growing Up In Hawaii Shaped Tiffani 00:05:08 - Being a White Minority in Hawaii 00:07:30 - Work/Life Balance 00:09:29 - How Tiffani Got Into Business 00:14:10 - Tiffani’s Opinion on Getting An MBA 00:16:04 - How Tiffani Succeeded in Her Corporate Career 00:22:55 - Why Tiffani Decided Not To Be An Entrepreneur 00:26:23 - The Challenges People Have Growing Their Business 00:29:38 - How To Grow Your Existing Customer Base 00:36:23 - The Ways To Mitigate Churn 00:39:28 - How to Keep Clients/Customers Happy 00:33:23 - The Experience Equation 00:48:50 - How To Grow Your Business With Products/Services 00:53:26 - The Importance Of Storytelling In Business 00:56:35 - How To Work With Other Companies + Competitors 00:01:43 - Prioritizing Strategies to Use 01:06:39 - Tiffani’s Secret to Profiting in Life   Mentioned In The Episode:   Tiffani’s Website: https://www.tiffanibova.com/ Tiffani’s Book, GrowthIQ: https://www.tiffanibova.com/book/ Tiffani’s Podcast, What’s Next: https://www.tiffanibova.com/whats-next-podcast/ Tiffani’s LinkedIn: https://www.linkedin.com/in/tiffanibova Tiffani’s Instagram: https://www.instagram.com/tiffanibova/?hl=en