The Insiders Scoop Podcast with Salina Yeung Salina Yeung

Should I publish a LinkedIn Article or just a LinkedIn post?

My answer?👇 

"Why not both?" I don't think this is an either or option. 

A better question should be: "Which one should we prioritise more?" 

In today’s episode you will learn: 

📍What are LinkedIn Articles and LinkedIn Posts?
📍 Pros and Cons of publishing LinkedIn Articles 
📍Pros and Cons of publishing LinkedIn Posts
⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:
[02:34] What Are LinkedIn Articles and LinkedIn Posts?
[03:35] Pros of Writing LinkedIn Articles 
[04:56] Cons of Writing LinkedIn Articles
[06:23] Pros of Writing LinkedIn posts
[08:02] Cons of LinkedIn posts
[08:43] How Should You Be Leveraging Both LinkedIn Articles and Posts?


Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

The AI revolution is here whether you like it or not. 

In this episode, we're going to how you can use Chat GPT to grow your audience and revenue on LinkedIn. 

We have robots at our command, so why not put them to work for you? 

I’ve increased my sales and gained followers using ChatGPT, and so can you.

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:

[01:40] Using ChatGPT to Win on LinkedIn
[03:29] Leaving Engaging Comments
[05:51]  Editing Your LinkedIn Profile
[06:57]  Search Engine Optimization
[08:16]  Creating Content
[09:43 Developing a Marketing Strategy
Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

On its surface, writing a LinkedIn article may seem unnecessary. 

It is an unpaid service that has no guarantee of helping advance your career prospects. 

However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. 

The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.

Otherwise, why are others still doing it? 

In this episode, we’re going to dive deep into the world of LinkedIn Articles. 

Discover how writing LinkedIn articles can elevate your personal brand, foster connections and open doors to opportunities you never knew existed.

Let’s uncover the secrets to leveraging the power of LinkedIn articles for your professional growth.

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:

[01:34] What Is A LinkedIn Article?
[01:19] Benefits of Writing LinkedIn Articles
[04:59] How to Write a Great LinkedIn Article
[09:35] Are You Ready to Write Your First Article? 


Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Are you trying to get your next roster of clients from LinkedIn?

Your LinkedIn profile isn't just an online resume – Think about it as your digital handshake. 

In this episode we’ll talk about Step by Step to use LinkedIn to get more Clients, Speaking Gigs + Media Features.

More eyeballs landing on your profile means more opportunities. 

Your success story starts here. 

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:

[02:35] Step 1: Profile and Cover Photo + Data
[03:06] Step 2: Audio Pronunciation
[03:43] Step 3: Headline
[05:15] Step 4: Featured Card
[05:57] Step 5: Activity
[07:06] Step 6: Work Experience
[08:02] Step 7: Education
[08:13] Step 8: Licence and Certifications
[08:24] Step 9: Skills and Endorsements
[08:41] Step 10: Recommendations
[09:20] Bonus tip
Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

Growing your audience on LinkedIn doesn’t require hours of work every day.

In this episode, I’m going to talk about a realistic, effective strategy you can implement in 15 minutes each day.

That’s right. Barely enough time to make a cup of coffee. Let alone enjoy it!

Granted, you can accomplish more with more time

Rome wasn’t built in 15 minutes, after all.

Everyone knows time is money, but what good is a billion dollars if you spend it all on losing scratch-off tickets?

What I’m saying is, it’s about how you use it.

So for today, we’re going to focus on a strategy that works and takes minimal time—because I know you want to focus on income-generating tasks!

So let’s get into it.

Here’s how I recommend you use your time to grow your LinkedIn audience in only 15 minutes per day.

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:

[01:59] My 15-Minute Formula for “Guaranteed Eyeballs”
[02:30] Step 1: Post Content (5 Minutes)
[04:15] Step 2: Quality Engagements with Top Creators x5 (10 minutes)
[06:13] Bonus: DMs, Replies, Add & Accept Connections (10 minutes)
[07:39] Advanced strategy
[08:05] Breaking It Down



Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙

LinkedIn Premium...

Pay for it or Cancel it?

Tough choices ahead!

If you're on the fence about your LinkedIn Premium subscription, you're not alone –we're in this together!

In this episode, we dive deep into the Pros and Cons of LinkedIn Premium, helping you determine whether those benefits match your business needs. 

We will break it down ⬇️:

👉 How to cancel your LinkedIn Premium Subscription: Step by Step 
👉 LinkedIn Premium Features Explained 
👉 Whether it is worth it for each plan: 
LinkedIn Business
LinkedIn Recruiters
Job Seekers
LinkedIn Sales Navigators

This FULL breakdown by plans will help you to make a more informed decision whether LinkedIn Premium is worth paying for or not. 

⏱ TIMESTAMPS:
Short on time? Here are the highlights from this episode:
[01:01] Should I Cancel LinkedIn Premium? 
[01:34] How to Cancel Your LinkedIn Premium: Step-by-Step
[02:11] But Should I Cancel My LinkedIn Premium?
[03:12] LinkedIn Premium Features Explained
[04:55] Small Businesses (LinkedIn Business Premium)
[05:37] Recruiter (LinkedIn Recruiters Lite/Premium)
[06:34] Job Seekers (LinkedIn Career Premium)
[07:11} Salespeople and Marketers (LinkedIn Sales Navigator Premium)



Subscribe to my podcast and stay tuned for new episodes every Tuesday

Let me know how much you enjoyed this episode: Rate + Review on Apple Podcast, and tag me on social media, so I can personally say THANK YOU to you!
________________________________________________________________________________
Wanna create a LinkedIn strategy that works for you + business? 🚀

➔ Book a LinkedIn Blindspot call with us Today:
https://theinacademy.com/lpba/


Your biggest LinkedIn Cheerleaders,
Salina & the[in]academy team 💙