Time to navigate the exhilarating world of virtual restaurants with Geoff Alexander, the entrepreneurial leader behind WowBao. This intriguing episode promises to dive into the finer details of this revolutionary sector, where we discuss the triumphs, the challenges, and the sheer potential that lies within. Geoff's passion for this space is infectious as he spills the beans on WowBao's unique approach to consistency and execution, and the importance of having resilient partnerships. Are virtual kitchens the future? Is their impact on traditional restaurants fair game or an unwarranted criticism? We tackle these pressing questions with an unbiased lens, exploring the various models within this space and the pivotal role of delivery platforms like Uber Eats and DoorDash. We also shed light on the controversy that often surrounds virtual brands, questioning the fairness of the criticism they receive for simply trying to survive and generate revenue.  Geoff reveals the importance of supply chain partnerships in virtual brands. His insights into the success story of WowBao's standout Chinese food underlines the significance of having a unique product and a robust supply chain. Listen on as we reveal the recipe for success within the virtual restaurant landscape, underscored by innovation, resilience, and strategic partnerships! Support the show🔔 Subscribe to The Digital Restaurant Podcast and follow us on YouTube for more episodes that combine the love of food with the latest in technology. Your next restaurant tech adventure starts here! 📖 Get your copy of the Delivering the Digital Restaurant books at www.theDigital.Restaurant 🎤 Have Carl or Meredith come and speak at your company conference! Learn more at www.theDigital.Restaurant 🎙️📰Please subscribe to our newsletter and connect with Carl & Meredith's Delivering the Digital Restaurant page on LinkedIn for their twice-a-month newsletter.