Welcome back to this week's episode of the Content That Grows. Nate was joined in the studio by Ramli John of Appcues to discuss using an audience-first approach to your marketing strategy. In this episode, the two of them go over why audience-first approaches and evangelists can help your company grow effectively, who is doing this well right now, and what your company needs to think about to execute its own version. Key moments in the conversation: 1:10 - What audience-first means and its advantages 6:30 - The skillset needed to thrive as a company evangelist 11:00 - What companies is this strategy working for? 18:55 - Risks of building around an employee evangelist 23:05 - Your creators need dedicated creation time