In this episode, Nate Turner interviews Josh Palmer, the Head of Content for OnBoard, a board governance and collaboration platform. They discuss the growth of OnBoard over the past 12 to 24 months, with a focus on shifting from paid to organic traffic. They also explore the importance of building on an SEO foundation and expanding beyond traditional content marketing.  Takeaways Shifting from paid to organic traffic can lead to more sustainable and efficient growth Building on an SEO foundation is crucial for content marketing success Internal marketing is essential for ensuring that content assets are utilized effectively within the organization Understanding the customer and product is key to developing targeted and impactful content Marketers should strive to have a business mindset and understand the broader context of their organization.   Chapters 00:36 Overview of OnBoard and Growth 04:11 Benefits of Organic Growth 08:03 Expanding Beyond SEO 10:50 Progression of Content Marketing 13:34 Content as Fuel 15:38 Internal Marketing and Content Promotion 26:12 Adapting Plans and Building Momentum 34:26 Importance of Business Context for Marketers