In this episode, Nate Turner and Ryan Sargent discuss how to get the most out of a research report. They define a research report as a long-form written piece of content based on original data, such as first-party data or data collected through surveys. They highlight the benefits of research reports, including the ability to add something unique to the conversation, establish brand authority, and drive backlinks.   01:08 Defining a Research Report 07:36 Planning and Structuring a Research Report 13:32 Distribution Strategies for Research Reports 24:29 Repurposing Research Reports 30:35 Long-Term Impact of Research Reports