In this episode of "Into the Magic Shop," Dr. Jim Doty and Dr. Kyra Bobinet, physician, behavior change expert, and CEO of Fresh Tri, a technology company rooted in brain science, discuss her work on behavior change and her book "Unstoppable Brain." They discuss the brains’ habenula and its role in motivation and emotions and how understanding how our brain responds to failure can revolutionize the way we approach our goals. Dr. Bobinet champions the iterative mindset, which is crucial for adapting and improving in all life aspects. She also emphasizes the importance of community and compassion in overcoming failure and achieving happiness. Dr. Doty adds insights on longevity and Buddhist philosophy, while both stress the negative impact of performative culture and the benefits of self-awareness and agency.