The Super Bowl is in New Orleans. Jay-Z and the NFL have been rolling out hip hop stars the last few years. So naturally you'd think they would get Lil Wayne. Nah they opted for Kendrick Lamar. Its a cool pick but is it the right one. I think the nfl made a marketing goof. Can you afford to make the same marketing goofs like the NFL, Amazon, Wal-Mart. Answer is no. Today I will tell you a secret to marketing success when your working with a budget. Listen and subscribe so you don't miss out on future episodes. Also starting Sept 16 we will be starting fresh. Like a rebirth. E-mail [email protected]