Focus on your audience and use stories. That is the key advice from my guest, Rob Lauber. Rob is a career learning and development executive for brands such as McDonald’s, YUM!, and Cingular Wireless. He is also the Founder and CEO of XLO Global where he helps learning teams drive more business value. In this episode we talk about the importance of focusing on your audience, how to use stories to convey your message, and being confident that you don’t know something. I hope you enjoy.