Brand is built from the inside out. So, if you want a strong brand, focus on internal communication first. My guest, Pam Nemec, is the Founder and CEO of InsideOut, where she helps executives build leadership and communication systems. In this episode we chat about the importance of focusing not only on what you say, but also how, when and where. We discuss how to identify the various layers of your audience and why you should strive for reasonable. I hope you enjoy.