The topic of customer experience within the automotive industry is nothing new but what is new, and changing on a daily basis, is the expectations from the customers. So how can innovative technologies be used to shape experiences and meet expectations before a customer has even stepped foot in a vehicle for the very first time!?   Daniel Garschagen, Lead for Applied Innovation Exchange at Capgemini, hosts a conversation with Ben Steinmetz, Product Experience Director, NIO and Thomas Zuchtriegel, Automotive Advisor, Journee. They discuss the product experience; what they’ve seen until now and what they expect to change. They talk about the internal relationship between sales and marketing within a company, and then they look to the future , the healthy relationship between digital and physical experiences, alongside GenAI and capabilities to scale.   If this conversation resonates with you, and you are heading to CES 2024, Capgemini together with Journee will host a talk on this topic. Head to capgemini.com/events for more information.