In this episode, George shares some of the key learnings from what for him was a varied, interesting, and instructive week. Including why starting a business that is related to a field or sector you are used to working in, is not always a good idea. He also shares how to come up with a business idea and product or service that will work and how to market yourself. KEY TAKEAWAYS While working in a field you are familiar with instinctively sounds like a good idea, 80% of businesses that start this way fail within the first 5 years. It is too easy to get involved in day-to-day tasks instead of focusing on growing the business. Often this business model leads to the owner effectively working two jobs and being under more stress. Starting a business that already exists is fine, but make sure you understand where you can add value. Your business has to have its ow value, it has to offer something extra that people need. BEST MOMENTS ‘Suddenly, it´s a whole different ballgame. ´ ‘Work on the business rather than in the business.’ ‘You need to be innovative, but you don´t need to recreate the wheel.’   EPISODE RESOURCES E-Myth Books by Michael E Gerber - https://www.amazon.co.uk/stores/Michael-E.-Gerber/author/B001I9OR5G SOCIALS https://youtube.com/@0-100KHustle https://www.facebook.com/profile.php?id=61556119881976 ABOUT THE HOST Meet George, your podcast host and a lifelong enthusiastic entrepreneur. George's journey in business has taken him from the classroom to university and through the ups and downs of running both family enterprises and his own ventures. His unrelenting passion for innovative ideas and unwavering determination are the driving forces behind his entrepreneurial spirit. Despite facing personal setbacks, including a challenging breakup that reset his life to '0,' George sees every obstacle as an opportunity. He's on a mission to transform his life and business. He is inviting you to join him on this exploratory and educational journey. George believes in the power of community and personal growth. Together, through the "0 - 100k Hustle" we can learn, adapt, and accelerate our paths to success. Whether you're a budding entrepreneur, recovering from business setbacks, or looking for fresh strategies to propel your venture, George is your guide, motivator, and community host. Podcast Description Welcome to the "0 - 100k Hustle" podcast, hosted by George. Join us on an exciting journey through the world of entrepreneurship. We explore the highs, lows, and everything in between. George, a passionate business enthusiast, shares his experiences, insights, and strategies for taking life and businesses from '0' to '100k' and beyond.  We embrace the truth that setbacks are ‘stepping stones to success’. George's own life was reset to '0' by challenging personal experiences, which mirrors the reality many face. Through thought-provoking conversations, interviews, practical tips, and a supportive community, we learn and grow together. Whether you're an aspirational entrepreneur, who has faced business failures, or simply crave fresh inspiration, "0 - 100k Hustle" is your go-to resource. George's engaging storytelling and commitment to community empowerment make this podcast a must-listen for anyone striving to achieve more in a shorter span of time.  Tune in, harness the entrepreneurial spirit, and embark on your own journey from '0' to '100k' with us.