Michael has a board game business with a ton of offline success. He's filling up the shelves at retail stores, and he's got a ton of games in the pipeline. But, is he maximizing his revenue, or leaving a ton of money and customer experience behind him by not focusing on the online purchase process? Michael's Website: http://playtmg.com Resources Mentioned in This Hotseat: Yaro Starak: http://www.entrepreneurs-journey.com Kickstarter: https://www.kickstarter.com Tabletop By Will Wheaton: https://www.youtube.com/playlist?list=PL7atuZxmT956cWFGxqSyRdn6GWhBxiAwE 1DayBB Community: www.1daybb.com/community